ABOUT ME
All-round researcher with more than
20 years of experience.
Even after such a long time in this profession, I still find it exciting to see how differently people perceive and evaluate the same thing and to understand where this comes from.
Life is colourful, there is always something
exciting to discover!
PROFILE
Able to think outside the qualitative box through positions on the client side and in quantitative market research
A highly strategic perspective due to background as communicative graduate - the focus remains on recommendations for action
After many years with so many different projects and customers:
High degree of versatility and flexibility
A spirit of discovery and lots of fun with new things
The motor for every good qualitative researcher!
As a mother of 2 daughters, I am also gladly booked for projects in the field of child/youth family research
EXPERIENCE
Since 2022
Self-employed
Management, consultancy and conduction of research, strategy and innovation projects
2021-2022
Beluga Strategic Design
Director Insights & Strategy.
Developement of the research department, internal coaching and management of complex research, strategy and innovation projects
2007 - 2020
Self-employed
Freelance qualitative market and social researcher and moderator, mainly on a long-term, partnership basis for several renowned market research institutes and agencies
2001-2007
Research International (today: Kantar))
Qualitative market researcher in the FMCG sector.
During this time extended maternity replacement as ‘Consumer Market Insight Manager’, responsible for Spread + Cooking Products Northern Europe at Unilever Germany. And: several months working in quantitative unit for advanced training
2001 / 2000
Pixelpark
Internship / work during studies / part-time / freelance qualitative market research and usability testing
1996-2001
Universität of the Arts, Berlin
Study of 'Social and Business Communication' graduated with 'excellent'